Industry: B2B SaaS, Recruiting
Team Size: 80
LogicLoop Usage: ~1 Million rule runs/month in BizOps, Growth and Product Operations
Backed by Y Combinator and Founders Fund, Dover helps companies simplify and scale up their recruiting processes. Today, Dover has 200+ customers and they use LogicLoop as their primary operations tool.
Around the time Dover raised their Series A, their customer base was growing rapidly. They faced a problem common among companies in hypergrowth: how to delight all these new customers without 10x'ing headcount or overburdening existing teams.
At the same time, engineering could only prioritize a subset of automating business operations needs since they had to focus on building the product. Internal tools were expensive to build and maintain. So, the default was to manually run operations. This posed a challenge for future growth.
Today, Dover has accelerated their growth by removing engineering from the critical path, and:
Dover runs nearly a million checks per month on LogicLoop, across every business function from Business Operations, Customer Success & Growth and Product Management.
To develop operational excellence, Dover had to first break free from doing manual work, involving engineers in ad-hoc requests and building operations tooling.
“LogicLoop is a big part of our EPD planning. Before we build any internal tools, we discuss whether LogicLoop can do it instead.” - Anvisha Pai, CTO at Dover
In the early stages of Dover’s growth, analysts used Mode and business operations used Zapier to hack together workflows without engineers. Business Operations even taught themselves SQL to become self-sufficient. But they ran into some limitations without a bridge between data analytics and operational actions:
Anvisha Pai, CTO discovered LogicLoop as a potential solution to reduce the burden on her engineering team as well as provide BizOps with the tools they needed for greater independence. We set to work exploring the biggest pains across Business Operations, Growth and Product Management.
Thomas Morris, BizOps wanted to ensure a good candidate experience and make sure no one was falling through the cracks. He self-taught SQL to work with dashboards, but found LogicLoop better able to create alerting around crucial and complex workflows. Within just a few days, he was able to build dynamic cross-platform ticketing and alerting for their Support team, saving the hours of engineering time and improving SLAs across the organization.
David Liao, Growth Ops Lead was in charge of keeping customers happy and engaged. But getting all account data in one place was a challenge. With LogicLoop, David was able to connect his Airtable CRM and product database to create outreach tickets without data engineers. He even saved a day per person per week by automating customer summary emails.
Sharon Yeh, Product Manager wanted to understand and optimize key customer journey points. Previously, she couldn’t prototype new touchpoints without involving engineers. With LogicLoop, she was able to predict churn signals, troubleshoot issues and fix the biggest blockers to growing Dover’s funnel.