LogicLoop and Parabola

LogicLoop is an operations automation platform, Parabola is a Shopify-focused drag-and-drop workflow builder. 

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If you’re trying to decide between using LogicLoop and Parabola, here are four questions to consider: 

1. How much control do you need over business logic? 
2. What kinds of integrations do you need? 
3. How do you want to protect your data? 
4. What else do you need for a complete end-to-end solution? 

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1. How much control do you need over business logic? 

LogicLoop gives you complete flexibility over your business logic through a complete SQL and visual query editor. For example, calculating your week-over-week purchase performance takes 18 steps in Parabola, and would take a single SQL query in LogicLoop.

Also consider how robust and exportable you need the logic to be, and whether you’ll be able to see how it changed over time, deduplicate out rows that you’ve already taken an action on, etc. 

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As you work in production and your business grows or your data schema changes, workflows will break. Consider how easy it would be to proactively detect and debug those breakages to avoid spending 80% of your time maintaining old business logic. 

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To summarize, a checklist to keep in mind: 

• Flexibility: can you write arbitrary logic, including functions that the tool does not explicitly provide?  
• Version History: can you see who changed what logic?
• Audit Log: do you have a history of all runs and actions?
• Exportability: how easy is it to export your logic to a different tool?
• Deduplication: how easy is it to configure not retriggering actions?
• Awareness: can you be proactively notified when a workflow breaks?
• Debuggability: how long does it take to find and fix workflow issues?

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2. What kinds of integrations do you need? 

Like business logic, the integrations you need will evolve as your business grows. Consider what systems you need to talk to, e.g. task management tools like Linear, JIRA, Asana. Also consider how you’d want to integrate with these systems, aka do you just need to send a basic Sendgrid or Twilio message, or do you want to send Sendgrid Dynamic Templates (as opposed to just templates where you can insert content), Twilio Whatsapps (and other services), even push notifications through Firebase. 

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LogicLoop can support all those destinations. Additionally, once a third party tool releases an API you can immediately use it with LogicLoop, instead of waiting for us to build a specific integration. With Parabola, since they offer specific integrations, you are limited by what they offer and how fast they can build the specific new connection.

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To summarize, a checklist to keep in mind: 

• Integrations: how many do I need now and anticipate needing in 6 months? 
• Actions: what kinds of actions do I need to take in external systems, and are those all supported by my tool? 
• New features: how quickly will I get new features from my 3rd party tools like Twilio, Sendgrid, etc. into my workflow tool? 

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3. How do you want to protect your data? 

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LogicLoop is also used for use cases in fraud/risk, transaction monitoring, trust and safety, logistics etc. so our security standards are enterprise-grade. 

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LogicLoop is SCO2 Type 2 compliant, which means we follow the most stringent security best practices to encrypt data and undergo regular inspections. We also support multiple deployment options and safe methods of connecting with your data, e.g. reverse SSH tunnel, IP restriction, etc. We are happy to share our reports with our Enterprise plan users. 

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A huge part of trusting a software with your most critical workflows is Support and SLAs. LogicLoop provides shared Slack channels on Enterprise plans, so you never have to wait days to be heard. 

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To summarize, a checklist to consider:

• SOC2 Type 2 compliance: is your tool compliant with industry-approved certifications and best practices? 
• Deployment options: does your tool offer multiple deployment options for your engineering team to choose from?
• Permissions and Groups: does your tool offer multiple ways to organize logic, and give the right permissions to the right users? 
• SLA and Support: does your tool offer shared Slack channels, or an easy way to access support for critical use cases?

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4. What else do you need for a complete end-to-end solution?

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LogicLoop believes that workflows are just a part of a robust business operations platform. We additionally offer Dashboards and Human in the loop case management. This means you could replace your business intelligence tool with LogicLoop, and use the same logic to both visualize data about your business, and alert when things aren’t as expected. Additionally, if you don’t want to take actions directly but instead need a human in the loop to review them, LogicLoop can provide a way for humans to review actions. 

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To summarize, a checklist to consider: 

• Dashboards: does your tool offer a way to visualize data?
• Human in the Loop: does your tool let people review items before triggering actions?

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Overall, Parabola is a tool for simple e-commerce focused workflow automations. LogicLoop is an end-to-end flexible platform that scales with your business needs. 

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