Working with data has become increasingly important if you work at any technology company. Every function from engineering to marketing to sales to product growth now involves understanding and automating data-driven workflows. With that said, it is important to have the right tooling for your business intelligence needs. Great tools can help you extract insights from your data faster and streamline your operations. Whether you are a SQL expert or are still learning drag-and-drop interfaces, the right business intelligence tool can help you extract and visualize the data you need to take action. Let's take a look at some of the top business intelligence tools of 2022!
LogicLoop is a quick and easy to use business intelligence tool. You can connect popular data sources like Postgres, MySQL, Redshift, Snowflake, and MongoDB. You can then use LogicLoop's SQL editor to analyze and query the data that you need. LogicLoop can be self-served and set up in less than 15 minutes, but also offers support and enterprise security features. In addition to querying data, you can also create visualizations and dashboards for further analysis and to have all your data in one place. Dashboards can be easily shared and embedded. You can also generate reports for your team at a regular cadence.
Another feature that LogicLoop offers that most other tools don't is the ability to trigger downstream alerts and automations with the results of your data. For example, let's say you write a query to investigate all new users who signed up on your platform but have not activated in 30 days. You can use LogicLoop to automatically email each of those customers every day to remind them to onboard. LogicLoop is a powerful analytics tool that goes beyond to also help you automate downstream operations thereafter. LogicLoop comes with a 30 day free trial.
Domo is an on-premise business intelligence tool that is more geared towards enterprise customers. You can use Domo to preform detailed analysis in order to forecast revenue. You can use Domo to access your data quickly and the platform also supports interactive data visualization capabilities. Domo also supports shareable dashboards and reporting. Domo is used in various industries such as e-commerce and financial technology.
Sisense is another enterprise business intelligence tool that comes with advanced capabilities, and can be a value-add option if your business has an IoT (internet of things) or AI (artificial intelligence) component. For that reason, Sisense will be pricier than other alternatives as they cater to larger businesses and require annual contracts rather than a self-serve monthly subscription. One feature to highlight is that they give you the ability to embed white label analytics so you can customize the look and feel of your dashboards for customers. Sisense offers both on premises and SaaS options.
The next tool to talk about is Tableau. Tableau is a visualization-centered business intelligence tool that allows you to explore your data in a visual manner. This makes it easy to drag-and-drop data to see trends, but will be more difficult if you want to express logic that requires more complex SQL. They come with a large library of various chart types. Tableau also allows you to create one-click reports and allows you to update your data frequently. Their pricing is on the more expensive side compared to competing solutions. They support many data sources including Microsoft, Google Analytics, and Box.
The next tool is Zoho Analytics. Zoho Office includes a full suite of cloud tools such as a CRM, email, chat and storage tools. If you are already using tooling from the Zoho ecosystem, you may want to consider their analytics offering for easy of integration. Zoho Analytics features a reporting solution that can integrate with Microsoft Office, database, and other Zoho applications. Zoho helps you analyze data using a combination of statistical and mathematical algorithms in order to create a visualization that is more easy to digest. You can use their drag-and-drop interface in order to generate your dashboards. Their platform also features integration with artificial intelligence as well as sharing for collaborative workflows.
Finally, the last tool is Mode Analytics. Mode is a popular tool among medium and growth sized startups. It's pricing is friendlier than something like a Tableau, but still requires you to sign up for a sales call. Their key features include their visual explorer, SQL editor, and reporting and dashboards. Mode can be used across many different teams including engineering, finance, operations, marketing, product and sales. You can share mode reports via Slack and email. They also support Python and R so you can use Mode as a notebook. Finally, their newer embedded analytics offering also allows you to embed Mode dashboards into your product as a white-label solution for your customers.
Different business intelligence tools shine in different areas so you'll want to consider the strengths and weaknesses of each platform. Some are more geared towards enterprise businesses while others are tailored for self-serve or small and medium businesses. Many tools function similarly at their core. In today's technology ecosystem, it's hard to imagine working at a tech-forward company without a need for business intelligence. These tools make it easy to make informed decisions for your business, whether it's to increase revenue or to cut costs.
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